Jeep Roadshow at Dubai Festival City
Jeep and Trading Enterprises put on a free test ride demo for weekend shoppers at busy Dubai Festival City
From the press release:
Trading Enterprises staged a special Jeep Roadshow at Dubai Festival City on Saturday 21st March, with the latest Jeep Cherokee Trailhawk joined by the Wrangler Unlimited and Grand Cherokee Overland on a custom-built obstacle course specially designed to showcase the go-anywhere, do-anything capability of the Jeep range that has seen it become a global icon.
Featuring an articulation section, a side step that simulates a vehicle being driven with two wheels on a raised ramp and a monstrous bridge with over 40 degree inclines and a height of nearly 4 metres, the course gave visitors the opportunity to experience, first-hand, the unique off-road systems that only a Jeep can offer.
“We wanted to give visitors the opportunity to experience legendary Jeep capability for themselves on a demanding test track that really demands the best of the vehicles,” said Mohammed Maktari, Managing Director of Trading Enterprises.
The latest Jeep Cherokee has evolved from more than 7 decades of legendary 4×4 leadership. Building on the successful, original Jeep formula with an all-new frame, exterior and interior design, engine and safety and convenience features, it delivers class-leading capability, interior space, comfort, refinement and power plus state-of-the-art technology.
Available in Sport, Longitude, Limited and Trailhawk trim levels, it is offered with a choice of two powertrains – the award winning 3.2-litre V6 Pentastar and 2.4-litre MultiAir Tigershark engines, both of which are paired to an all-new nine-speed automatic transmission, available for the first time in the mid-size SUV segment.
Jeep Wrangler – the world’s most capable and recognised vehicle – offers untouched levels of capability off-road, combined with on-road dynamics, fuel efficiency and interior comfort that make it the perfect vehicle for fun daily driving, weekend trail-running or extreme off-roading.
Available in 2 and 4 door models and boasting an untouchable combination of efficient design, open-air freedom, significant towing capability, improved real-world drivability, and unique 4×4 systems that deliver unmatched off-road prowess, Jeep Wrangler maintains its position as the benchmark off-road vehicle and offers consumers the ultimate vehicle for any driving adventure.
Jeep Grand Cherokee – the most awarded SUV ever and the vehicle that has long defined what a premium SUV should be – features even more content for 2015, ensuring that it maintains its position as the premium SUV.
Available in Laredo, Limited, Overland, Summit and SRT models, the Grand Cherokee delivers unprecedented driving range, choice of leading powertrain options (Pentastar 3.6-litre V6, 5.7-litre HEMI V8 and 6.4-litre HEMI V8), standard eight-speed automatic transmission, legendary benchmark capability, world-class craftsmanship, premium on-road driving dynamics plus a host of advanced user-friendly technology and safety features.
Jeep’s iconic design and consummate capabilities have come a long way since the brand’s first austere military vehicle launched way back in 1941,” said Maktari. “Since then, Jeep has unveiled a series of unique SUV’s that express the brand’s core attributes whilst adding premium style and comfort – this combination defines Jeep and inspires its loyal following especially here in the Middle East.”
