Citroen To Launch In UAE
We spot the new Citroen showroom coming up on Sheikh Zayed Road
Imthishan Giado
Most unexpectedly, it appears Citroen is coming back to the shores of the UAE. I snapped this showroom signage on Dubai’s Sheikh Zayed Road, close to the Subaru dealership. So far it’s just a sign – the interior of the showroom is very much under construction. Nevertheless, we’re glad to see the quirky French brand making a comeback here under the Al Rostamani Trading banner.
Citroen actually has a website already up and running;a entire brand seems to have been launched completely in stealth! Prices range from AED49,000 for the C-Elysee to AED99,000 for the big-exec C5. Undoubtedly, the cars most people will be attracted to are the high-fashion DS-line; prices for the DS3, DS4 and D5 are AED79,500, AED99,000 and AED125,000 respectively.
In addition being a sister company to the Arabian Automobiles juggernaut that distributes the Nissan and Renault brands in Dubai and the Northern Emirates, Al Rostamani Trading also sells the Suzuki brand in the Middle East.
